Nura Rebrand

Nura was a Melbourne-based consumer electronics startup preparing for the 2022 launch of the NuraTrue Pro earbuds. I worked closely with the creative director on font and color choices to ensure strong visual contrast and to meet WCAG accessibility standards while balancing cost and user needs.

Within a tight 6-week deadline, we used user interviews and Discord community feedback to deliver a refreshed website design, ready for Webflow development. I also led the design and build of marketing emails, which performed strongly—driving around 30% of revenue, largely due to sales and discount campaigns. We leveraged Mailchimp analytics to inform and enhance each new campaign.

The rebrand supported a successful Kickstarter that raised over USD 1.6 million—about 80 times the initial $20,000 goal—and revitalized Nura’s presence in the market.